If you create and maintain a Tumblr blog in your business, you can advertise your products and services with minimal effort. To create complex Tumblr posts, you should use paragraphs. Although you can insert paragraphs when you create the post simply by pressing “Enter,” you can also create paragraphs using the HTML paragraph tag. Editing the HTML code of your Tumblr blog is easy, but you should be careful what you edit.
<1>
Launch your Web browser, navigate to Tumblr and log in to your blog.
<2>
Click the blog name in the top right corner of the Web page.
<3>
Click “Customize theme” in the right navigation pane.
<4>
Click the “Edit HTML” button in the left navigation pane to view the HTML code.
<5>
Find the place where you want to insert the paragraph.
<6>
Type “<p>” (the paragraph tag) to start a new paragraph.
<7>
Type or insert the contents of the paragraph.
<8>
Type “</p>” at the end of the paragraph to close it.
<9>
Click “Update Preview” at the top of the HTML editor to view the paragraph.
<10>
Click “Save” at the top of the HTML editor to save the code.