As a budding entrepreneur, you wear a lot of hats. You’re the CEO, the CFO, the HR, and sometimes even the janitor (although you probably won’t find the last one on the company’s Instagram page).
Most of us don’t have the time to post updates or monitor our social media channels 24/7 constantly.
And don’t even get me started on the fickle algorithm and ever-changing platform interface. It’s like a twisted version of Whack-a-Mole, except you’re using your precious time instead of a plastic mallet. And instead of building high scores, you’re losing money.
That’s where AI social media tools come in. These cheat codes can take your social media strategy to the next level.
A word of caution
As helpful as these tools can be, relying too heavily on AI for social media eliminates the social aspect. And you lose touch with your followers and customers.
You know, like those celebrities who complain about things no one can relate to. (Stuff like the new infinity pool color not matching the ocean or the lack of legroom on their private plane… yeah, you get the picture).
So don’t let these artificial intelligence tools take over and make your social channels a bot-filled wasteland. Keep it real. Okay, so being mindful of the risks, let’s explore some of the best AI-powered tools.
AI social media tools
Jasper AI
Jasper AI is the perfect assistant for social media marketers who need help writing high-quality marketing copy quickly. With tons of pre-trained templates for different use cases, Jasper AI uses natural language generation to generate high-quality social media content that will engage your audience and grow your following. Unfortunately, Jasper doesn’t have scheduling features, so you’ll need a social media scheduler to publish your posts. Jasper is focused on text generation (and AI image generation more recently).
Lately
Lately is an excellent option if you’re looking for a tool to help you automate your social media content and scheduling. It uses an AI algorithm to identify and curate words that perform well for your brand, so your copy is continually optimized for maximum user engagement. With Lately, you can easily repurpose your video, audio, or text content. Plus, the software is always learning, so you can be confident that your content will continue to be of the highest quality.
Copy AI
Copy AI is very similar to Jasper in the features it offers. Copy AI is a content generator that helps you create a wide range of marketing copy, including social media copy. With almost 100 plus pre-trained templates, you can rest assured that Copy AI will have something for most people.
Inksprout
Inksprout is a social media marketing tool that helps you repurpose content efficiently. You can paste a link, and the software will grab different quotes from the article to be shared on social media. The software makes it easy to summarize and re-create content in other formats like video, text, and images. Inksprout also offers social media scheduling functions. The software can also monitor industry trends and generate content around them. While the UI could use some improvement, it’s a powerful tool for social media marketers.
Emplifi social media marketing cloud
Emplifi’s purpose is to help businesses empathize and amplify user experiences (hence the name). Amplify is a full-suite social media management tool targeted at medium-level and large companies. It offers advanced social media analytics, in-depth content analysis, influencer discovery, an AI-driven content calendar, scheduling tools, social listening, community features, a social AI chatbot, and more.
The AI-powered recommendation engine can help companies create engaging content that resonates with followers. The real-time customer insights and sentiment analysis, made possible through social listening, enable fast responses to critical conversations and high-impact influencers. The centralized content hub, publishing calendar, and unified inbox make it easy to manage all your social media activity in one place. Finally, AI-powered analytics extracts actionable insights from your data, empowering you to make better decisions for your business. It helps you identify the best content types, track engagement, and measure the success of your social media campaigns across different social networks.
Predis.AI
Predis.ai is a content marketing tool that uses artificial intelligence to create, schedule, and analyze social posts for you. It’s best suited for e-commerce sites. With just a short description of your site, it can generate custom social posts, product videos, content ideas, and hashtag suggestions.
The competitor analysis feature uses natural language processing (NLP) to group your competition’s social media posts into different content buckets, so you can gauge how each topic resonates with their audience (which is usually yours as well). You get content grades and engagement rates for each theme, so you can quickly see which topics get the most engagement. The scheduling function allows you to share your posts directly to your favorite social media platforms.
Wrap up
Whether you are a marketer, business owner, or social media user, the benefits of AI in social media are undeniable. Social media platforms are thriving because AI helps them deliver personalized user experiences, generate more engagement, combat fake news, and remove fake accounts. Likewise, marketers can use AI to make their social media marketing more efficient through real-time analytics, optimized ad targeting, and AI-assisted content creation. So consider incorporating AI into your strategy if you aren’t already doing it.